About Us
Iron Plate Labs exists to close the gap between supplement marketing and real formulation science.
Too often, performance supplements rely on proprietary blends, underdosed ingredients, and trend-driven formulations that prioritize perception over performance.
After years of working with chemistry at an advanced level — while also spending countless hours under the bar — it became increasingly clear that much of the supplement industry operates at the intersection of vague claims and opaque formulations. Labels often obscure more than they reveal, and marketing language frequently replaces meaningful formulation discipline. Iron Plate Labs was created to take a different approach.
The foundation of Iron Plate Labs is rooted in two equally important perspectives:
Formal scientific training
Formal scientific training, which demands accuracy, transparency, and evidence-based decision-making
Practical training experience
Practical training experience, which demands usability, consistency, and real performance support
This combination shapes every formulation decision. Products are not built to impress on paper or to chase trends — they are built to support training sessions that are repeatable, sustainable, and effective over time.
Iron Plate Labs exists to close the gap between supplement marketing and real formulation science.
Too often, athletes are asked to trust products without being given the information needed to make informed decisions. Proprietary blends, underdosed ingredients, and exaggerated claims create confusion rather than clarity.
This brand was built on the belief that athletes deserve better.
Every Iron Plate Labs product reflects a commitment to:
- Transparent ingredient disclosure
- Intentional, evidence-informed dosing
- Formulations designed to support training — not override it
A Personal Standard
Iron Plate Labs is not a mass-market experiment or a private-label shortcut
Each product is developed with a simple internal standard in mind:
Would this be something I would confidently use as formulated, session after session, as part of a serious training routine?
If the answer isn’t yes, the product doesn’t move forward.
That standard applies equally to ingredient selection, dosing decisions, and final formulation balance.
Iron Plate Labs is intentionally built as a long-term performance brand, not a one-product release.
Boost Juice is the first step in a growing lineup of supplements designed to support different aspects of training and performance. Future products — including Boost Prime — will follow the same principles that define the brand today.
The goal is not rapid expansion, but consistent quality and trust over time.
Iron Plate Labs is independently owned and operated. That independence allows for full control over formulation philosophy, ingredient disclosure, and product direction.
Transparency is not only a promise to customers — it is a form of accountability. When ingredients and doses are disclosed, the product must stand on its merits alone.
That accountability is intentional.
Created for Lifters. Powered by Science.
